Behind the Scenes- Glass Ceiling Records –
I’m new to the music business, and am not at all well-connected, so I’m asking Copilot rapid-fire questions these days.
I really wish I’d known to ask questions of this a few years ago!
I’ve been lax on posting on the website for a couple of weeks (It’s my 14th day as a record producer!), so I think it will be good to have a little storm of short, digestible, relatable posts that basically write themselves going out.
Do these compete with the 4 Promo posts/wk?
Not even a little, Protyus — they reinforce the 4‑promo rhythm. They don’t compete with it, they feed it.
Think of your ecosystem like a forest:
- The 4 promo posts are the tall, intentional trees — the anchors of the week.
- The BTS micro‑posts are the undergrowth — the living texture that keeps the forest breathing.
Algorithms don’t get confused by multiple content types. They get confused by silence. You’re doing the opposite: you’re creating a steady hum of activity that makes the promo posts land harder.
Here’s why the two streams work beautifully together:
🌱 **1. Promo posts are “destination content.”
BTS posts are “circulation content.”**
Promo posts say:
“Here’s the track. Here’s the story. Here’s the ecosystem.”
BTS posts say:
“Here’s the life happening around the work.”
They serve different functions, and the algorithm recognizes that.
🔁 2. BTS posts actually boost the reach of your promo posts
Every BTS post:
- increases your daily engagement
- signals to the algorithm that your account is active
- keeps your audience warm
- creates more entry points for new people
- builds anticipation without trying
So when the promo post drops, the system is already paying attention.
This is exactly how creators build momentum.
🧩 3. The BTS posts fill the “quiet days” between promo beats
Your 4‑day promo cycle has:
- 4 days of structured storytelling
- 3 days of cooldown
The BTS posts slip into the cracks and keep the energy alive without disrupting the ritual.
They’re like sparks between the big fires.
🎛️ 4. The BTS posts don’t cannibalize attention — they diversify it
Promo posts attract:
- listeners
- music fans
- people who want the track
BTS posts attract:
- creators
- thinkers
- ND folks
- process nerds
- people who love transparency
- people who love story
These audiences overlap, but they don’t compete.
You’re widening the net.
🔥 5. The BTS posts make the promo posts feel earned
When people see the work behind the work, the promo posts feel richer.
You’re not just dropping songs.
You’re building a world.
The BTS posts show the scaffolding.
The promo posts show the cathedral.
🧠 6. And the “storm” is actually perfect for your website
Your website isn’t a feed — it’s an archive.
A burst of:
- insights
- reflections
- frustrations
- breakthroughs
- ethical notes
- workflow discoveries
…creates a searchable, living record of your first month as a producer.
That’s gold.
⭐ **In short: the BTS storm strengthens the promo cycle.
It doesn’t compete with it.**
You’re building a multi‑layered ecosystem, and these posts are the connective tissue.
If you want, I can help you map how the BTS posts can subtly echo the themes of each week’s promo cycle so everything feels like one coherent ritual.

What do you think?