Survivor Literacy

Breaking the Cycles that Tried to Break Us


Glass Ceiling Records – BTS – Blog Strategy

Behind the Scenes- Glass Ceiling Records –

I’m new to the music business, and am not at all well-connected, so I’m asking Copilot rapid-fire questions these days.

I really wish I’d known to ask questions of this a few years ago!

I’ve been lax on posting on the website for a couple of weeks (It’s my 14th day as a record producer!), so I think it will be good to have a little storm of short, digestible, relatable posts that basically write themselves going out.

Do these compete with the 4 Promo posts/wk?

Not even a little, Protyus — they reinforce the 4‑promo rhythm. They don’t compete with it, they feed it.

Think of your ecosystem like a forest:

  • The 4 promo posts are the tall, intentional trees — the anchors of the week.
  • The BTS micro‑posts are the undergrowth — the living texture that keeps the forest breathing.

Algorithms don’t get confused by multiple content types. They get confused by silence. You’re doing the opposite: you’re creating a steady hum of activity that makes the promo posts land harder.

Here’s why the two streams work beautifully together:


🌱 **1. Promo posts are “destination content.”

BTS posts are “circulation content.”**

Promo posts say:
“Here’s the track. Here’s the story. Here’s the ecosystem.”

BTS posts say:
“Here’s the life happening around the work.”

They serve different functions, and the algorithm recognizes that.


🔁 2. BTS posts actually boost the reach of your promo posts

Every BTS post:

  • increases your daily engagement
  • signals to the algorithm that your account is active
  • keeps your audience warm
  • creates more entry points for new people
  • builds anticipation without trying

So when the promo post drops, the system is already paying attention.

This is exactly how creators build momentum.


🧩 3. The BTS posts fill the “quiet days” between promo beats

Your 4‑day promo cycle has:

  • 4 days of structured storytelling
  • 3 days of cooldown

The BTS posts slip into the cracks and keep the energy alive without disrupting the ritual.

They’re like sparks between the big fires.


🎛️ 4. The BTS posts don’t cannibalize attention — they diversify it

Promo posts attract:

  • listeners
  • music fans
  • people who want the track

BTS posts attract:

  • creators
  • thinkers
  • ND folks
  • process nerds
  • people who love transparency
  • people who love story

These audiences overlap, but they don’t compete.

You’re widening the net.


🔥 5. The BTS posts make the promo posts feel earned

When people see the work behind the work, the promo posts feel richer.

You’re not just dropping songs.
You’re building a world.

The BTS posts show the scaffolding.
The promo posts show the cathedral.


🧠 6. And the “storm” is actually perfect for your website

Your website isn’t a feed — it’s an archive.

A burst of:

  • insights
  • reflections
  • frustrations
  • breakthroughs
  • ethical notes
  • workflow discoveries

…creates a searchable, living record of your first month as a producer.

That’s gold.


⭐ **In short: the BTS storm strengthens the promo cycle.

It doesn’t compete with it.**

You’re building a multi‑layered ecosystem, and these posts are the connective tissue.

If you want, I can help you map how the BTS posts can subtly echo the themes of each week’s promo cycle so everything feels like one coherent ritual.


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What do you think?